The Question You Must Be Able to Answer When Pitching Your Book or Yourself to Speak

Cristen Iris

If you want literary agents, publishers, and readers to care about your book or event coordinators to book you to speak at their events, you must be able to distinguish yourself from your competition.

As a writer and speaker, your job is to educate and entertain. If readers and event coordinators can find someone more qualified or experienced than you, why should they risk their money and reputations on you?

Can You Answer This Question?

If you can't answer the question "What does a reader or audience member need and want that they can't get from any other book or speaker, and I how am I uniquely qualified to give it to them?" refine and test your idea until you can.

If you ask yourself hard questions like this, others won't have to. You'll have already overcome their objects in your pitch and presentation.

Cristen Iris
CI Communication Strategies
developmental editor | book collaborator | author talent manager
2019

recent blog posts

Kathy Pollard

I'm proud to have Kathy Pollard, MS on my author talent management roster! Since becoming one of the first graduates of Dr. T. Colin Campbell’s

Read More »
Cristen Iris speaker

If you want literary agents, publishers, and readers to care about your book or event coordinators to book you to speak at their events, you

Read More »
Am I good enough?

At a writing workshop I taught, a participant asked, "How will I know when my writing is good enough?" The answer is simple: You'll know

Read More »
5 Tips for Authors to Move Up and Get Noticed

Literary agents and publishers regularly receive hundreds to thousands of unsolicited queries and book proposals per year. That can mean 10 or more each week.

Read More »

share this page

Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
twitterlinkedinyoutube-playinstagram