June 7, 2019
Book and Writing Awards: The Why, Which, and When

Many authors don't understand the value of book awards or are hesitant to enter them because they've been told that anything they have to pay for is a scam. Are Book and Writing Awards Scams? There are scams out there, which is why you must do your due diligence by researching them before handing over […]

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December 6, 2017
Who Is Your Ideal Reader, and Why Does Your Book Matter to Them?

This post will help you to define your ideal reader by asking you to identify your book’s highest level of contribution, who wants to hear what you have to say, and where those readers go to find the type of information your book provides. NOTE: The best time to do this is before you finish […]

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June 5, 2016
The Difference between Book Marketing, Promotion, and Sales and Why It Matters

Are you confused by the terms book marketing, book promotion, and book sales? Do you know why understanding the differences matters? If you're like most authors, the goal of publishing your book is to sell that book. Again and again. In order to do that, you must convert prospects into buyers. CONVERT PROSPECTS INTO BUYERS […]

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recent blog posts

With few exceptions, I promote only my clients and their books. But when I have the opportunity to introduce you to true experts and scientifically

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Plant-Based Diet

This article was first published by Unbound Northwest who I thank for supporting my work.   The much-anticipated documentary “The Game Changers” hit theaters on

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Minimalism

This article was first published by Unbound Northwest who I thank for supporting my work.   The digital nomad, RV, and tiny house lifestyles are

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I work on a lot of self-help and personal and professional development books. One problem I see often is too much focus on the problem, forcing

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