Should You Write a Book to Build Your Brand and Promote Your Business?

When is the best time for business people to write a book--as they're building their business, after they've achieved massive success? And what should they write about? How do they find their style and voice?

Gurmeet Judge, President and CEO of Encompass Business Technologies, and I discussed these questions recently when I was a guest on his business leadership podcast.

In this interview, you'll learn why a book isn't the solution many business people think it is and how writing a book too soon can create problems for aspiring business leaders. For those who are writing a book, we also discussed specific advice to help them do it better and faster.

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