Book and Writing Awards: The Why, Which, and When

Cristen Iris

Many authors don't understand the value of book awards or are hesitant to enter them because they've been told that anything they have to pay for is a scam.

Are Book and Writing Awards Scams?

I'm sure there are scams out there, which is why you must do your due diligence by researching them before handing over an entry fee. (More about fees below.)

But there are many book and writing awards that are legitimate and high-value.

The Value of Book and Writing Award Wins

Book and writing award wins are a way for you to distinguish yourself in the marketplace.

They give you something to talk about other than "Hey, I wrote this book; go buy it." You'll wear out your welcome quickly if all you have to tell people is "Buy my book." But the more awards and respected third-party validation you and your work receive, the more credibility and traction you'll get with your audience.

  • Your brand will be associated with professionalism and excellence.
  • Your book will be seen as a must-have resource.
  • Your social media feeds and advertising copy with be varied and interesting.
  • Your platform will grow.
  • Your fan base will grow.
  • Your income will grow.
  • Your influence will grow.
  • And, others--including your editor, collaborator, book coach, and other publishing team members--will be thrilled to promote and be associated with you.

But because there are scams and low-quality awards, I've compiled a list to get you started.

Well Respected Book Awards and Prizes

The Man Booker Prize

Andrew Carnegie Medals for Excellence in Fiction and Nonfiction (administered/awarded by the American Library Association)

Christopher Award

Coretta Scott King Award

National Book Award (submissions must come from the author’s publisher)

National Institute of Arts and Letters Rosenthall Award (must be nominated by an Academy member)

National Book Critics Circle Award

PEN Literary Award

Pulitzer Prize

Pushcart Prize (must be nominated by “little magazines and small book press editors … our staff of distinguished Contributing Editors”)

Other Book Awards and Prizes Worth Considering

Janey Loves 2018 Platinum Awards

Indiereader Discovery Awards

Reader’s Favorite Book Awards

Independent Publisher Book Awards

International Book Awards

Maxy Awards

New England Book Festival Awards

Center for Fiction Awards

First Novel Prize (the UK one)

Faulkner-Wisdom Competition

American Book Festival Awards

The Wishing Shelf Book Awards

Nautilus Book Awards

Foreword INDIES

Body, Mind, Spirit Book Awards

Writer’s Digest Writing Competition

Budget for Book and Writing Award Entry Fees

Think of book awards as advertising because organic reach is great, but it's limited. To be seen and heard, you need to advertise, and advertising costs money.

Website setup and maintenance, advertising, and facilitation of contests cost money. It's reasonable to expect to pay a fee, but I don't recommend paying much over $50 per entry. The higher the prestige and name recognition of the award, the more valuable a win is. In those cases, I'm comfortable recommending spending more.

There are legitimate organizations and professionals I respect whose awards I have not included in my list because while I respect them, I believe their entry fees far exceed the value they provide. As with all things business, do a cost-benefit analysis before handing over money.

And remember, that the ROI is largely dependent on what you do after you receive the award.

Step 1

Enter your book or writing in as many high-quality contests as you can afford.

Step 2

After you've won leverage those wins. Create graphics, and share them on social media. Mentioning the award wins whenever you talk about your book. And add that to your book's description on Amazon and wherever else your book is available online.

And don't be shy about sending email announcements and mentioning your publishing team members when you post on social media. Reduce friction; make it easy for us to promote you!

Many of my clients make it easy for me to promote them. For a list of the awards and recognitions they've received on projects we've worked together on, click here. And follow me on social media to see which clients I promote and how.

 

If you want to work with an editor, book collaborator, or book coach who knows what it takes to get noticed and who will celebrate with and promote you when you do, let's connect.

Image: Pixabay.com, CO0

Cristen Iris

CI Communication Strategies

2019

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