If you aren't thinking about what comes next (why you’re doing what you're doing), you're probably wasting your time.
Books are vehicles. If you don't know where you want to go, which roads you'll take to get there, and/or the road conditions, I highly recommend that you step back and answer the twelve questions listed above before putting your foot on the gas because the communication vehicle you use matters.
A sports car isn’t well suited to getting into the back country, and a 4x4 pickup truck’s functionality isn’t maximized in a city. The best delivery method for your message may be by bike messenger or float plane.
Sure, the author label is sexy, but it often serves our ego more than it serves our business or organization and our ideal audience.
CI Communication Strategies