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Books Have the Power to Save Lives--Literally

With few exceptions, I promote only my clients and their books. But when I have the opportunity to introduce you to true experts and scientifically proven--with valid research methods and methodologies, including non-industry funded studies--information that has the power to transform your health and life, I’m going to do it.

A whole-food, plant-based (vegan) diet is the only scientifically proven nutrition-based cure for heart disease. Cure. There are no medical therapies or medications that can do that.

AND the fact that a whole-food, plant-based diet can prevent, arrest, and reverse the other 14 leading causes of death in America makes it impossible to ignore.


You decide.

  • David Pate, M.D., J.D. and president and CEO of St. Luke’s Health System in Idaho adopted a vegan diet in 2016 and St. Luke’s has invited all ~14,000 employees to Dr. Michael Greger's live How Not to Die February 7th event. (See details below.)
  • The Physicians Committee for Responsible Medicine and American College of Lifestyle Medicine focus on evidence-based medicine and recommend a whole-food, plant-based diet based on the overwhelming evidence for its safety and efficacy.
  • Consider the profit motive. Doctors make more money when they practice sick care, not health care. These physicians and health care practitioners are trying to work themselves out of a job. And all proceeds from Dr. Greger’s books, speaking fees, and donations gathered at speaking events go to supporting, the non-profit he founded.


Even if you aren’t interested in the information above, I encourage you to use Dr. Greger as a case study for how to succeed as an author and speaker.

  • First, Dr. Greger is a medical doctor. His education and experience make him a credible authority.
    Years ago, Dr. Greger started talking about his findings and established to share--free of charge (no supplement sales, no meal-prep packages, free as in free)--as much as he could to help others. He built something video by video, blog post by blog post, speaking gig by speaking gig.
  • His focus is and has always been on maximizing impact, not profit. This further strengthens his credibility.
  • How Not to Die has sold more than 500,000 copies and has hit the NYT bestseller list 8 times and other lists 39 times.

Aspiring authors frequently contact me and tell me they want to write a book to establish themselves as an authority and launch a profitable speaking career. They have it backwards.

They ask me how to hit the NYT bestseller list. They do not seem to understand that book sales and bestseller lists are a measure of impact.

Yes, you need...

  • the right champions,
  • the right distribution,
  • and a bit of luck.

But what you really need is laser-focus and a willingness to give everything you have with no guarantee of the outcome.


  • What if as writers and editors and humans we focused on the work?
  • What if we put our energy into something that has meaning?
  • What if we measured our success not by money and accolades but, book or no book, by positive, personal impact?


Dr. Greger will give a live presentation in Meridian on How Not to Die: The Role of Diet in Preventing, Arresting, and Reversing Our Top 15 Killers.

Dr. Greger has scoured the world's scholarly literature on clinical nutrition and developed this new presentation based on the latest cutting-edge research exploring the role diet can play in preventing, arresting, and even reversing our leading causes of death and disability.

Suggested cash donation at the door: $5 or more. All proceeds go to No advanced tickets, total seating capacity of 500. There are two lecture halls, each with a capacity of 250. One hall will be in person, the other will be live video feed. Be sure to arrive early if you want to get a seat in the in-person lecture hall!

Friday, 7 February 6:00 PM

FREE: Plant-based snacks and appetizers from St. Luke's
6:45 pm - Introductions - Brad Deteau, Dr. Jennifer Shalz, MD
7:00 pm - Dr. Greger's Presentation of How Not to Die

Idaho College of Osteopathic Medicine
1401 E. Central Drive
Meridian, ID 83642


Who among my clients are doing work like this?

Nutritionist and sustainable diet advocate Kathy Pollard, MS for one.

Since becoming one of the first graduates of Dr. T. Colin Campbell’s eCornell certification course in plant-based nutrition in 2009, Kathy has wanted nothing more than to educate others about his life-changing message and the research indicating the powerful health benefits of eating whole plant foods. She is a regular contributor to ThriveGlobal and speaks and writes about the power of whole plant foods whenever she can.

Kathy is the lead program mentor and co-founder of Sustainable Diet, which offers online courses and in-person retreats to help people switch from the standard American diet to a plant-based one. She holds a Masters degree in applied clinical nutrition through New York Chiropractic College and a Bachelor of Science in Mass Communications from the University of California, Berkeley.  She has also completed training in Motivational Interviewing.

She spent six years as an online instructor for the renowned T. Colin Campbell Center for Nutrition Studies, offering the plant-based nutrition program through eCornell and is presently adjunct faculty with the University of New England online graduate program in applied nutrition. Kathy serves on the Board of Directors for the Plant-Based Prevention of Disease Conference (P-POD).

Kathy is also author of the forthcoming book Climate Party! A Guide to Saving the Planet and Creating Community One Plate at a Time.


Cristen Iris

CI Communication Strategies


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