August 10, 2018
Quick-Reference Publishing Stats You Need to Know!

I often tell excited prospective clients and workshop participants that my superpower is being a buzz kill. This usually gets a laugh, but I'm only half joking. The competition for shelf space and reader attention is fierce. The reality is that most books aren't commercially viable. I could focus on the positive and blow smoke and […]

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June 5, 2016
The Difference between Book Marketing, Promotion, and Sales and Why It Matters

Are you confused by the terms book marketing, book promotion, and book sales? Do you know why understanding the differences matters? If you're like most authors, the goal of publishing your book is to sell that book. Again and again. In order to do that, you must convert prospects into buyers. CONVERT PROSPECTS INTO BUYERS […]

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I work on a lot of self-help and personal and professional development books. One problem I see often is too much focus on the problem, forcing

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Kathy Pollard, MS

I'm proud to have Kathy Pollard, MS on my author talent management roster! Since becoming one of the first graduates of Dr. T. Colin Campbell’s

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Cristen Iris speaker

If you want literary agents, publishers, and readers to care about your book or event coordinators to book you to speak at their events, you

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Am I good enough?

At a writing workshop I taught, a participant asked, "How will I know when my writing is good enough?" The answer is simple: You'll know

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